Nat Crawford - Executive Coach, Speaker, Leader

Being an entrepreneur is by far one of the most rewarding, fun, and challenging careers anyone can choose. One of the hardest urges you have to continually fight is the desire to target EVERYONE as a potential client. But by targeting everyone, you ultimately target NO ONE. In my early days of becoming a consultant and coach, I told myself “Nat, you need to go after this particular prospect. They have X dollars and X desire to grow and change. They are in charge of X employees and are in these X industries.” Now that was good. I was clear. And then I asked myself this question, “But what if someone who doesn’t match that description asks for my services. What would you do?” “Take the business! I need to eat,” was my response. This mindset held me back. By devaluing my target audience, my marketing efforts become shotgun. My time commitment to trial and error became weak. My business was average. But then I did some soul searching and some external digging. Through this process I...

How did we get here? This is the question I have been pondering for some time and not just since the Supreme Court gave their landmark decision to redefine marriage. I have been pondering the question for years as I watch the American culture…and even the American “Christian” culture change. I know the answer is multi-faceted. There is no one reason why we are here. As far as a secular culture, we can expect nothing less. God has given mankind free will to choose what they think, believe, and behave. Since mankind is inherently sinful (Romans 5:12, Psalm 51:5, Jeremiah 17:9) we cannot expect the culture to behave any different.   When we as a society move farther away from objective morals and moves toward naturalistic thinking, a deeply amoral society emerges. So in short, the secular shift is expected. What I really am asking is, “How did we as Christians get here. How have we maneuver the path to secular Christianity. In other words, how have some Christians come t...