3 Reasons Entrepreneurs Need to Target Their Audience
Being an entrepreneur is by far one of the most rewarding, fun, and challenging careers anyone can choose. One of the hardest urges you have to continually fight is the desire to target EVERYONE as a potential client. But by targeting everyone, you ultimately target NO ONE. In my early days of becoming a consultant and coach, I told myself “Nat, you need to go after this particular prospect. They have X dollars and X desire to grow and change. They are in charge of X employees and are in these X industries.” Now that was good. I was clear. And then I asked myself this question, “But what if someone who doesn’t match that description asks for my services. What would you do?” “Take the business! I need to eat,” was my response. This mindset held me back. By devaluing my target audience, my marketing efforts become shotgun. My time commitment to trial and error became weak. My business was average. But then I did some soul searching and some external digging. Through this process I...